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November 17, 2011
How the arena promoters market (and twist) GQ's designation of Brooklyn as "the Coolest City on the Planet"
Atlantic Yards Report
Forest City Ratner, which brought to Brooklyn Chuck E. Cheese and Buffalo Wild Wings, is ever ready to ride on the slipstream of cool created by independent entrepreneurs.
Forbes reported yesterday on a press conference announcing college hoops at the Barclays Center:
[Developer Bruce] Ratner noted that someone commented to him recently that Brooklyn was the coolest place on the planet. “Not that you’d know it looking at me,” the 66-year-old real estate developer joked.
Um, that wasn't just a "comment," it was a GQ article about non-corporate restaurants. But there's no limit to exploiting the Brooklyn brand--or, as I described it last year at the arena groundbreaking, "the endless marketing and unbearable banality of borough iconograpy."
Posted by eric at November 17, 2011 12:28 PM