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November 21, 2011

Bruce Ratner, seeker of housing solutions for the city, or cost-cutter?

Atlantic Yards Report

Do what you love, the money will follow, especially if what you love is getting your cronies in government to help you make money.

From Crain's New York Business yesterday, Modular thinking could shape NY's future skyline: Bruce Ratner wants 32-story stack to rise at his Atlantic Yards:

Developer Bruce Ratner thinks he has found a solution to the city's vexing housing shortage and wants to showcase the answer at his massive Atlantic Yards project in Brooklyn.

That suggests Ratner's motivation is civic virtue of some kind. It's a business, man.

Cutting costs

How about:

Developer Bruce Ratner was desperate to cut costs at his massive Atlantic Yards project in Brooklyn and is taking the risky step of building modular housing, which if it works, might be a solution to the city's vexing housing shortage.

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Posted by eric at November 21, 2011 11:52 AM