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October 7, 2011
How Brooklyn Nets can reach hipsters
ESPN.com
by Kurt Snibbe
Music mogul Jay-Z, a part-owner of the NBA's New Jersey Nets, recently announced that the team will officially become the Brooklyn Nets when it moves to that borough of New York for the 2012-13 season.
In order to appeal to Brooklyn's largest demographic -- its thriving hipster community -- the team will need to develop a marketing campaign targeted to the borough's too-cool-for-everything citizens.
Page 2 offers up a few suggestions ...
Related coverage...
The L Magazine, How Will the Brooklyn Nets Net Brooklyn Hipsters?
All ESPN's suggestions take the form of phone pole tear-away flyers, and though most are unfunny—like jokes about beards and obscure musical tastes—a couple hit the mark...
Posted by eric at October 7, 2011 12:14 PM