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September 12, 2011
"Yuck" is one response to Ratner's 9/11 ad promoting the Beekman Tower (aka 8 Spruce Street/New York By Gehry)
Atlantic Yards Report
In his BreakingCopy blog, about copywriting, Daryl Lang today cites Forest City Ratner's 9/11-themed ad running in today's Wall Street Journal. (I'd have thought it would be in the New York Times, too, but maybe they could pick only one.)
...My comment:
Note that Ratner didn’t place a vote of confidence in Lower Manhattan without hedging his bets.
He got tax-free Liberty Bonds to lower the cost of construction.
And he stopped construction midway to renegotiate with the unions.
Posted by eric at September 12, 2011 12:54 PM