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September 26, 2011
Jay-Z to push Knicks fans to switch to supporting Nets
NY Post
by Rich Calder
Jay-Z is unleashing a full-court press for his Brooklyn-bound Nets -- hoping to steal Knick fans from lower Manhattan.
The hip-hop superstar and part-owner of the Nets is set to tip off a major marketing campaign today aimed at enticing fans to bench the Knicks and score season tickets for his Prospect Heights hoopsters.
The soon-to-be-former New Jersey Nets dribble over to the Barclays Center next fall, and Jay-Z is expected to reveal the team’s “new name” this morning, sources told The Post.
The fresh hoops handle could be as simple as a crossover from “New Jersey Nets” to “Brooklyn Nets” or be a complete overhaul for the founding ABA club originally named the New York Americans.
...Net CEO Brett Yormark said: “Jay-Z will be the face of the team’s fourth-quarter campaign” to sell 4,400 “All-Access” premium seats at the rapidly rising 18,000-seat arena.
Their game plan is set to target Wall Streeters and residents of upscale neighborhoods like TriBeCa and SoHo.
The turf war will be fought with billboards, 150 taxi tops, 60 telephone kiosks and a whopping 250,000 coffee cups to be distributed to local stores.
“We’ll be blanketing Wall Street with the coffee cups,” said Yormark.
Posted by eric at September 26, 2011 8:38 AM