August 7, 2011
Markowitz's concert program: ads from the Barclays Center/Nets (the Dodgers connection!), Forest City Ratner, Turkish restaurants, and many more
Atlantic Yards Report
Atlantic Yards ur-opponent Patti Hagan passed along the program from Borough President Marty Markowitz's August 4 Seaside Summer Concert Series, held in Coney Island.
It's a hefty publication, with actual (promo-ish) articles about such things as Brooklyn movies and Brooklyn writers, and lots of ads, including from the many patrons (listed in graphic below), sponsors, and contributors.
The pages at bottom show the cover, and the ads from the Barclays Center/Nets and Forest City Ratner.
Hagan noted that, at the August 4 concert featuring Aretha Franklin, Markowitz saluted the Nets and Barclays but managed not to mention Forest City Ratner.
Inside the program, as shown at right, Barclays Center and the Nets are going straight for the Brooklyn Dodgers-Brooklyn Nets connection, positioning an image of seats from a baseball stadium on the iconic Brooklyn Bridge, the gateway to all things Brooklyn.
It would be a little more difficult to juxtapose photos of the modest, retro Ebbets Field with the modern Atlantic Yards arena, with its "Barclays Center" signage. Such signage turns a publicly-owned (at least nominally) sports facility into a billboard for a sponsor that bought naming rights that the state simply gave away.
Note that some but not all are patrons of Markowitz's other concert series, the Martin Luther King, Jr. concert series, but Barclays/Nets and Forest City are patrons of both.
The Seaside series, held in Coney Island, is aimed at a significantly white audience, though it appeals to a broader crowd. The MLK series, held in Crown Heights, is aimed at a significantly black audience, though it appeals to a broader crowd.
Posted by steve at August 7, 2011 10:43 PM