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August 8, 2011

Coke 'nets' deal at B'klyn arena

NY Post
by Rich Calder

We guess this is why Brooklyn is known as "the Atlanta of the North," right?

Coke is it -- in Brooklyn.

The Barclays Center and Coca-Cola have cut a multimillion-dollar deal to make the soda giant the exclusive soft-drink provider at the Nets' new NBA arena when it opens in September 2012, The Post has learned.

Barclays Center CEO Brett Yormark said the arena and the Nets chose Coke because of its longstanding historical ties to Brooklyn, where it once was the official soda of the Dodgers at Ebbets Field.

Nets fans and Brooklynites lobbied for Coke products after arena officials in 2007 initially selected little-known Jones Soda. The arena has settled its contract with Jones.

"Our goal is making this arena all about Brooklyn -- even the food and drink -- and one thing that became clear to me is Brooklyn's a Coke town," Yormark said.

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NoLandGrab: Can't be long now before Sara Lee is named "the official cheesecake of the Barclays Center."

Related coverage...

Atlantic Yards Report, As Jones Soda deal dissolves, arena promoter Yormark pronounces Coke is "all about Brooklyn" (though he was once lauded for choosing Jones over Coke)

As it happens, Yormark was lauded in a 8/24/08 USA Today article for choosing Jones over Coke:

Sealing the deal is what it's all about. "The chase is what gets me up every morning," he says. The chase is also about thinking outside the box whenever possible. When seeking out a beverage sponsor for the Barclays Center, Yormark didn't call Coca-Cola. He called Jones Soda, a little-known Seattle brand.

Jones got a big-time entrée into the East Coast market. And the Barclays Center got a company willing to help build its fledgling brand. Jones has already created a customized soda label with the Barclays Center logo.

NLG: Unfortunately, none of those Barclays Center sodas have turned up on eBay.

Develop Don't Destroy Brooklyn, Ratner/Prokhorov/Barclays Arena CEO Brett Yormark: "Brooklyn's a Coke town"

How many more years of drivel are we going to have to take from Ratner/Prokhorov/Barclays Arena CEO Brett Yormark. Here's the latest from the mouth that roared.

Posted by eric at August 8, 2011 11:51 AM