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June 14, 2011

Will Barclays get naming rights to Brooklyn schoolyards too?

Atlantic Yards Report

Apparently the Barclays Nets Community Alliance, which has contributed funds to the nonprofit Out2Play to rehab school playgrounds, also gets signage, as Patch reports, following up news reported earlier by Pardon Me for Asking (which has photos too).

It's a local version of the naming rights Barclays bought for the Atlantic Yards arena (after the state gave naming rights away) and Forest City Ratner bought for Barclays at the Atlantic Avenue/Pacific Street transit hub.

P.S. 58 in Carroll Gardens has a nice new playground (right; click to enlarge). Some parents are dismayed at the signs advertising Barclays, and some aren't.

Public funds, private layer

I'd point out that, when Out2Play seeks individual donations, they don't advertise the possibility of getting your name on a school playground. That must be reserved for bigger donors.

Out2Play explains:

Every dollar we raise from the private sector often translates into nine dollars in public funding. Each of our playspaces costs an average of $250,000.

How much did Barclays give to P.S. 58? I haven't checked, but would note that the initial $150,000 grant was supposed to help refurbish eight playgrounds.

That's less than $20,000 a playground--pretty good if you get a sign out of it too.


Related coverage...

Pardon Me For Asking, What's The Deal With Barclays Signs On PS 58 Schoolyard Fence?

...whatever monies Barclays coughed up shouldn't give the bank the right to turn a schoolyard into a place for advertisement. What's next? McDonald signs? It's kind of a slippery slope.

Posted by eric at June 14, 2011 10:07 AM