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May 1, 2011

The Brooklyn brand now extends to a store called "by Brooklyn"

Atlantic Yards Report

The Brooklyn Paper points us to by Brooklyn, a new boutique focusing on Brooklyn-made products, just another stop on the road for the resilient and resurgent Brooklyn brand.

Will the "Brooklyn Nets" be seen as part of this brand, or, with every piece of the Barclays Center arena boasting a corporate logo, something alien?


Posted by steve at May 1, 2011 9:59 PM