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May 30, 2011
Goldman Sachs buys Google ads to promote its role in getting Louisville arena built; what about Brooklyn?
Atlantic Yards Report
Attached to a 5/7/11 Boston Globe review of sportswriter Robert Lipsyte's new memoir was the advertisement at right, in which financial behemoth Goldman Sachs promotes its role in the new arena in Louisville, KY.
Presumably such Google ads are being bought wholesale, attached to other sports coverage.
"See how the construction of a new arena helps businesses downtown," states Goldman, pointing to a web page and film, with the summary:
Now, new businesses are opening, new jobs have been created and downtown Louisville is more vibrant than ever, with new restaurants and services available to local residents and visitors.
What about Brooklyn?
Will Goldman, which arranged the bond financing for the Atlantic Yards arena (aka Barclays Center), promote its role in the new facility? Likely.
But the promotion will have to be more subtle. New businesses? Sports bars, sure, but local residents surely have enough restaurants and services.
New jobs? Surely not nearly as many as promised during the heady days of "Jobs, Housing, and Hoops."
New housing? Not Goldman's problem.
Posted by eric at May 30, 2011 10:46 AM