May 13, 2011
Cognitive dissonance in Ratner-land: is Bruce Ratner a corporate hero or a guy who plays the system? It depends what you read
Atlantic Yards Report
The first two weeks of May have featured a high level of Ratnerian cognitive dissonance: two media mentions that buff developer Bruce Ratner as a white knight, countered by two other mentions that raise serious questions and qualms.
First came Ratner's refute, that sycophantic cover story in The Real Deal. Then comes word (via The Graduate Baruchian and No Land Grab) of Ratner's well-received appearance at the Baruch Business School's Zicklin Leadership Series.
NLG's Eric McClure pointed to this excerpt:
What can an organization do to encourage good business ethics?
BR — It starts from the top. Ethics is an issue of culture. That comes directly from the executives and people who run the company. Lectures turn people off. Leading by action sets the tone. At FCRC a balance between life and work is strongly encouraged. The job is important, but friends and family come first. When people recognize that work is not everything, they become less susceptible to temptation and making poor decisions. Moreover, a culture of fairness further creates an environment where people can make good decisions.
If Forest City Ratner and parent Forest City Enterprise really believe in ethics, well, wouldn't they:
--stop issuing wildly misleading brochures
--not pay consultants (who later get indicted) for no-show jobs
--feel some chagrin about disruptions made in their name
The list could go on.
Posted by eric at May 13, 2011 1:39 PM