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April 8, 2011

Welcome to the "Haier Store area," as arena block sub-location demarcated by future opportunities to "interact with the Haier brand"

Atlantic Yards Report

From the ATLANTIC YARDS CONSTRUCTION UPDATE, weeks of March 28, 2011 through April 10, 2011, produced by Forest City Ratner and circulated by the Empire State Development Corporation:

Work related to the SOE [Support of Excavation] installation and related excavation at the Haier Store area, located at the Pacific Street terminus of the Arena Block, which is located at the 6th avenue & Pacific Street side of the arena, will continue during this reporting period.

(Emphasis added)

The Haier Store area? Oh, remember the 1/11/09 press release headlined Haier America Announced as Long-Term Partner for the Barclays Center in Brooklyn:

East Rutherford, NJ—Brooklyn Sports & Entertainment (BSE), an affiliate of Nets Sports and Entertainment, LLC, today announced that Haier America, a national leader for home appliances and digital consumer electronics products, has become a long-term partner for the planned Barclays Center in Brooklyn.

The “Haier Experience Store,” which will be part of the Barclays Center and accessible to the public from outside of the arena during event and non-event days, will provide an opportunity for patrons to interact with the Haier brand and its array of products. Haier will also receive a fully integrated marketing platform within the arena and will be a sponsor of the NETS. The sponsorship alliance will provide Haier with a multitude of assets to extend its growth in North America.

link

Posted by eric at April 8, 2011 10:20 AM