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April 7, 2011
Nets Accelerate Drive To Brooklyn For 2012 With Marketing, Finances, Optimism
NYSportsJournalism.com
by Barry Janoff
On April 6, the Nets launched a supporting multi-media marketing campaign, "Brooklyn Bound." The opening leg of the campaign is an 80’ x 60’ billboard featuring point guard Deron Williams, located in Times Square (on Broadway between 42nd and 43rd Streets) just blocks away from Madison Square Garden, home to the rival New York Knicks.
“This Times Square billboard tips off our dynamic ‘Brooklyn Bound’ campaign, which will see us doing major outdoor advertising in Brooklyn on billboards and phone kiosks,” Brett Yormark, CEO of Nets Basketball and Brooklyn Sports & Entertainment, said in a statement. “Deron is arguably the best point guard in the NBA and he will be the face of our campaign as we prepare for the team’s exciting relocation to the Barclays Center of Brooklyn in 2012.”
NoLandGrab: Williams will be a free agent prior to the 2012 season.
Posted by eric at April 7, 2011 11:03 AM