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March 3, 2011
New Gowanus hotel already at war with rivals
The Brooklyn Paper
by Gary Buiso
A brash Brooklyn-bred newcomer to the borough’s burgeoning hotel scene is already calling out rivals, boasting that his soon-to-open Gowanus establishment could put one competitor — Hotel Le Bleu — in the red.
Thirty-year-old Bensonhurst-native Alec Shtromandel says his Union Hotel on Degraw Street between Third and Fourth avenues will be the crown jewel in a narrowly defined market place.
...And Union has proximity to the Barclays Center basketball arena and Atlantic Yards development — now a selling point for prospective hotels.
“That is definitely a factor,” Shtromandel said. “We are five blocks away from Atlantic Yards, and at some point there will be a lot of new housing, and the arena in 2012 will drive a lot of traffic to the hotel.”
NoLandGrab: OK, when was the last time you stayed in a hotel before or after attending the circus, or Disney on Ice, or a Nets' game? And "five blocks away?" No.
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Posted by eric at March 3, 2011 10:57 AM