March 31, 2011
It's official: Net tickets go on sale
by Rich Calder
Tickets went on sale yesterday for NBA basketball — in Brooklyn!
As the New Jersey Nets’ future home at Atlantic and Flatbush avenues starts to take shape after years of delays, the team began offering current season ticket holders the first crack at locking in luxury accommodations in the new digs.
The 4,000 "All-Access" premium seats being offered at the rapidly rising, 18,000-seat Barclays Center in Prospect Heights, will run from $99 a game for lower level to $1,500 for courtside — or $4,356 to $66,000 for a full season.
But to get the premium "All Access" benefits, fans will have to commit to buying them for the first three years — with the prices locked in.
Yormark said the average Nets ticket at Barclays Center would run $132 — more than double the $60 average for tickets to see the woeful Nets at Newark’s Prudential Center... The new Nets prices are expected to be among the NBA’s highest in their inaugural season in Brooklyn and comparable to what the Knicks will charge at Madison Square Garden.
NoLandGrab: Now there's a bargain.
Notably, the Nets no longer plan Personal Seat Licenses (PSLs), which in both internal Forest City Ratner documents and a KPMG report from 2006 were supposed to bring $20 million in over two years in revenue from 4500 PSLs ($4444 each over two years).
That's likely a reflection of the recession, the drop-off in luxury spending, and the uncertainty of the product on the court.
Instead of PSL, three-year deal?
One commenter on NetsDaily observed:
Three year commitment = way out of PSL
I had my meeting on Monday at the Barclay’s Showroom and it was a great experience. Top notch, first class.
But the pricing is through the roof for the seats I’m in now. Like $300 more per game, per seat. Of course I’m sitting center court, 7th row, so I guess that will be expected.
In the end, I may actually be priced out of this place if I don’t want to be in the rafters. Think about the starting price of $99 for the All Access Pass ticket sections. That’s $99 per game, per seat so basically $200 per game x 44 games (3 preseason) = $8,800 × 3 year commitment = $26,400.
You are signing a contract to pay $26,400 for 2 seats for the next 3 years without knowing what the product will be on the floor.
To me, that’s just too much at this point. Maybe something will change, or I’ll have to get comfy with sitting upstairs.
The New York Times, Nets Begin Selling Tickets for New Arena
The Nets’ chief executive, Brett Yormark, said the team started sales to gauge how many season-ticket holders would re-up for the move to Brooklyn. The passes will be offered in June to fans who do not hold season tickets, and the rest of the tickets will be available in the fall.
“Our number one priority in pricing our tickets was to ensure that Nets games are accessible to everyone,” Yormark said.
The Brooklyn Paper, Nets are selling tickets — to Brooklyn games
“We kept fans in mind, but obviously, we have a business to run,” Yormark said.
Posted by eric at March 31, 2011 10:54 AM