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February 10, 2011

New, simplified Atlantic Yards web site emerges: no renderings beyond arena and no timetable, but still many of the same dubious promises

Atlantic Yards Report

Well, it's a little late, but Forest City Ratner has relaunched the Atlantic Yards.com web site, far more streamlined than the previous version, and without such things as:

  • renderings of any building beyond the arena
  • image galleries
  • a timeline
  • reference to landscape architect Laurie Olin.

The fundamental text, as noted at right:

Atlantic Yards will combine a new arena, the Barclays Center, designed by Ellerbe Becket and SHoP Architects, a public plaza, eight acres of landscaped open space, more than 6,400 units of affordable, middle-income and market-rate housing, ground-floor retail space for local businesses and office space that will create a vibrant addition to a thriving borough. In 2005, Atlantic Yards’s developer signed the first-ever Community Benefits Agreement (CBA) in New York City to accompany a major development project.

Once upon a time Forest City Ratner promised that the project would be built in a decade, but even Bruce Ratner has abandoned that timetable.

The website offers a signup for the mailing list and a feedback form ("We want to hear from you, especially if you’re in the neighborhood"), as well as links to a summary of the Community Benefits Agreement (the signatories of which are not named), Forest City Ratner, the Barclays Center, and the Nets.


The other major page is an FAQ, which continues some boilerplate projections that deserve skepticism.


NoLandGrab: A lot of skepticism.

Posted by eric at February 10, 2011 6:10 PM