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February 12, 2011

Daily News, straightfaced, quotes Yormark as saying Kidd comments pushed marketing campaign. Nah.

Atlantic Yards Report

The Daily News Sports section reports, without a glimmer of factchecking, Former Nets guard Jason Kidd may have accelerated New Jersey's move to Brooklyn with comments:

Jason Kidd provided his former team with a reality check about its move to Brooklyn. The Nets' CEO took it to heart.

So after Kidd said last month that players won't believe in the future until an arena opens, CEO Brett Yormark and his public relations team jumpstarted a campaign to relay a message of inevitability to players and fans.

..."When Jason left (for the Mavericks), there wasn't anything coming out of the ground yet. Probably there was a bit of a question mark from his perspective with respect to the project. Shortly after his comments, we felt obligated to put the heat on our messaging and get it out there."

Kidd made his comments around January 22. A month earlier, Sports Business Journal reported:

Translation, another commercial entity in which Jay-Z and Steve Stoute have an interest, has been hired to orchestrate the first pitch for "Brooklyn Nets" tickets, with initial ads expected in February.

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Posted by steve at February 12, 2011 5:41 PM