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January 12, 2011
"Shocking news": Observer floats lightly-sourced claim that Apple is looking for store near arena location; what about the EB-5 story?
Atlantic Yards Report
Yeah, and LeBron James is going to cut the ribbon at the grand opening of the first Frank Gehry-designed Apple Store, which will also contain 300 units of affordable housing.
The New York Observer claims it's broken "some shocking news recently and nobody noticed," because only subscribers to the new Commercial Observer Now tri-weekly newsletter got it.
The headline in the Observer is iRatner! Apple Digging Atlantic Yards for First Brooklyn Store, but the story--likely based on a real estate broker--is more vague:
With plans dashed for a fifth Apple store on 34th Street late last year, sources say the tech behemoth is now setting its sights on a location near the proposed Atlantic Yards arena in Brooklyn, future home to the Nets basketball team.
Since last month, the Cupertino, Calif.-based company has been informally chatting with potential landlords, including Atlantic Yards developer Forest City Ratner, about leasing options in the area, a source with ties to Forest City Ratner told The Commercial Observer on Wednesday.
Meanwhile, the Observer and others have steered clear of some other "shocking news," such as the admission, by a firm with ties to Forest City Ratner, that its agents are misleading potential immigrant investors about an EB-5 investment in Atlantic Yards tied to green cards.
Related coverage...
The Commercial Observer, Apple Mulling Atlantic Yards Store
"They've been very gun shy, the Apple people," said the source, who refused to be identified because the person was not given clearance to speak publicly. "They're focusing on the arena area right now, but there's no space. But it's the only place in Brooklyn that's super visible, close to trains and about as close as you can get to a 24-hour community in the borough."
Spokespeople for Forest City Ratner and Apple did not immediately return calls Wednesday.
If you're wondering how these fanciful stories sometimes take on a life of their own, here's how...
Curbed, Atlantic Yards to Get Brooklyn's First Apple Store?
Gothamist, Brooklyn Teased With Talk of Atlantic Yards Apple Store
Posted by eric at January 12, 2011 12:26 PM