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December 1, 2010
When "low six figures" makes the Times (a new Nets sponsor) and when it doesn't (the failure to hire a monitor for the Community Benefits Agreement)
Atlantic Yards Report
From today's print New York Times, Nets Add Zippo as Team Sponsor:
The Nets and Zippo announced on Tuesday a sponsorship deal that includes courtside advertising, advertising on local radio broadcasts, and ads on the Nets’ English and Russian-language Web sites. The one-year agreement is thought to be worth “low six figures,” according to an industry executive.
Funny, but the Independent Compliance Monitor Forest City Ratner was supposed to hire to oversee the Atlantic Yards Community Benefits Agreement required a payment of $100,000 in escrow, and presumably annual fees, as I reported Monday.
Sounds like "low six figures," as well.
Not that the Times deemed it worthy of coverage.
NoLandGrab: "Zippo" is also the number of stories in The Times we can recall about minor sponsorship deals involving any metro-area team not partly owned by its headquarters development partner.
Posted by eric at December 1, 2010 7:46 PM