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December 14, 2010

Nets donate toys to children at Borough Hall, with sponsorship; press release generates coverage

Atlantic Yards Report

In case you're wondering how an event generates "news" (such as coverage in the New York Post's Brooklyn blog and Prospect Heights Patch), consider this press release, issued by the New Jersey Nets and then by Borough President Marty Markowitz's office.

Note that Brook Lopez got bumped up to "star" in the headline, and the entire cast, most of them unknowns, were deemed "stars" in Patch, which did manage to get some candor from Lopez about how a sports team's move is "always tough."

Note the role of the Salvation Army, which has sent representatives to public hearings to support the Atlantic Yards project.

Also note the hand of marketer Brett Yormark, who manages to shoehorn in another Nets sponsor to get some publicity. Paging Daniel Boorstin?

link

Posted by eric at December 14, 2010 11:02 AM