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December 20, 2010
Nets battle perceptions?
NetsDaily
Even as Barclays Center construction goes horizontal as well as vertical –with steel for the first floor being installed last week– there remains within the sports industry, and among the team’s fans, confusion about the move to Brooklyn.
Sports Business Journal reports the perception of a clouded future has caused the organization to hire an ad agency with the sole purpose of making sure everyone knows “we’re here and there’s a lot going on.” The first step was a reception last week, hosted by Bruce Ratner and Nets chairman Christophe Charlier, to dispel the confusion and let 100 sponsors and season ticket holders know the arena will be done by summer of 2012.
Related coverage...
SportsBusiness Journal, Barclays Center pitch: We’re here and have a lot going on [Trial subscription required]
Last week, Barclays Center officials gathered their business partners for what was billed as the first corporate summit for the long-delayed 19,500-seat Brooklyn arena, scheduled to open in 2012.
NoLandGrab: Hope this ad campaign works better than their Knicks-taunting effort, as the rejuvenated 16-12 Knicks are playing to sold-out MSG crowds while the woeful (again) 8-20 Nets find themselves last in the league in attendance. Maybe Brett Yormark should spend a little less time talking to NY Times reporters and a little more time working his "genius."
Posted by eric at December 20, 2010 10:22 AM