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December 11, 2010
BK Nets Consider Tempting Fans With Free Beer
Gothamist
The headline here is misleading. The beer concept is the idea comes from Ryan Lynch of the Tri-State Transportation Campaign. Ratner's solution for reducing traffic for events at the Nets arena is: "we're still working on it."
The Nets' season is quickly hitting the crapper with a six game losing streak, leaving them with a less-than-sterling 6-17 record. And while the mere fact that they exist may be enough to develop some fan base in Newark, it ain't gonna cut it once the team moves to Brooklyn in a few years. But you know what might get the fans in? Forget Carmelo Anthony—try free beer.
That's one idea that transportation advocates are suggesting for the Nets when they move to their new home at the Barclay Center at Atlantic Yards. But it has more to do with traffic and parking than the Nets woeful current team. “There needs to be more incentives from the developer and events promoters to encourage event-goers to get on mass transit. You could show your Metrocard or LIRR ticket and get a discount at the concession stand,” said Tri-State Transportation Campaign’s Ryan Lynch. Residents are concerned about the increase in traffic that will occur when the Nets move in, clogging up the neighborhood, as well as a potential lack of available parking. “We’re working on a fully integrated transportation plan that will look at a variety of ways of using mass transit instead of driving to the arena on game nights or event nights,” said the spokesman, Joe DePlasco.
Related coverage...
The Village Voice, Brooklyn Nets Want to Woo Subway Riders With Free Beer
By Myles Tanzer
This awesome solution would create a crazier fan base and help conquer traffic problems. It's a win-win! Plus, free beer!
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However, this does have the potential to go badly. Recall the Cleveland Indians' infamous "10 Cent Beer Night" in 1974, in which they offered a 10 cent beer promotion to attract a larger attendance for the game. Needless to say, everyone showed up -- and came to party. The fans got so rowdy that the umpires had to call the game.
Posted by steve at December 11, 2010 8:13 AM