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December 13, 2010

Are The New Jersey Nets Set To Become The 'Brooklyn New Yorkers'?

SB Nation
by Andrew Sharp

We just checked the calendar, which swears it's not April 1st.

Mikhail Prokhorov arrived on America's with big dreams and plan to make the New Jersey Nets the hottest ticket in the NBA. It takes time, though. One awesome billboard across from the Knicks isn't going to change decades of history. But moving to Brooklyn, with a state-of-the-art arena and a new name? That might do the trick.

Unless, of course, you opt for a nickname like the "Brooklyn New Yorkers." And according to SB Nation's Nets Daily, it certainly looks like they're leaning in that direction:

On September 30, two lawyers associated with a large Philadelphia law firm sought trademark protection for the name, "Brooklyn New Yorkers", three logos featuring either a basketball or a basketball player and the Brooklyn Bridge as well as a slogan, "We Come to Play".

[...] Separately, the url, brooklynnewyorkers.com, has also been registered in recent months. The url was registered through a proxy domain register. The owner is not identified.

HOLD UP: Are these people serious?


Posted by eric at December 13, 2010 11:09 PM