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October 31, 2010

In promotional "Brooklyn Tomorrow," architect Pasquarelli hailed as Barclays Center savior; he says arena's in a "residential neighborhood"

Atlantic Yards Report

After taking an Atlantic Yards hiatus in 2009, the infamous Brooklyn Tomorrow advertorial published by the Community Newspaper Group, publisher of the Brooklyn Paper and the Courier-Life chain, again puts Atlantic Yards on the cover, as it had in the 2007 and 2008 issues.


The Table of Contents pulls no promotional punches regarding p. 14: "Barclays Center: Architect Gregg Pasquarelli will be remembered as the man who saved basketball in Brooklyn."

The letter from the editors, Vince DiMiceli and Gersh Kuntzman, further assists developer Forest City Ratner (who just happens to be the two newspapers' landlord) citing "our exclusive interview with the man who saved the Barclays Arena (the focal point of what we're sure is to become America's Downtown)."

The focal point of America's Downtown? Even for a promotional real estate publication, that's a double stretch. The arena would extend Downtown Brooklyn to the southeast.

And no one's going to mistake the intersection of Atlantic and Flatbush avenues, even with the new temporary plaza Pasquarelli's designing, as America's Downtown. Not even New York's. Does America's Downtown feature Forest City Ratner's Atlantic Center and Atlantic Terminal malls?

Meanwhile, the Brooklyn Paper hasn't touched the story about Forest City Ratner's effort to raise $249 million by hawking green cards to Chinese investors.

Click on the link below to read about an "exclusive" interview with architect Gregg Pasquarelli and see how he boasts about designing a building for which he only did the facade work.


NoLandGrab: The publicity machine put in place to promote the Atlantic Yards project at least made some sense as part of an effort to get the project approved. Any hype generated now is just an indication of how bad this project is.

Posted by steve at October 31, 2010 8:25 AM