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September 25, 2010
New Ad by Brooklyn-Bulldozing Company Barclays Shows City as Personalized Amusement Park
The Measure
Here's an indication that, instead of building a good name, Barclays will generate lots of ill will by having its name put on the new Nets arena.
Barclays, the company that now owns the intersection of Flatbush and Atlantic (where it's begun building its Barclays Center), premiered this new ad earlier in the year, in which the British financial firm outlines its vision of urban design. The insinuation that New York City is your own private plaything pretty much makes sense coming from a company that's been handed a multi-billion dollar site by city agencies. Go Nets!
Barclays does not own the Atlantic Yards development, but the state did fail to derive any money paid by Barclays to Forest City Ratner for naming rights. Despite the factual mix-up, there's no mistaking the anger in this post.
Posted by steve at September 25, 2010 7:33 AM