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August 13, 2010

What if the team's "name change" is just a feint to announce "Brooklyn Nets" in a big ceremony?

Atlantic Yards Report

From the department of "who cares?":

WNYC's Matthew Schuerman picks up the news (as stoked by principal owner Mikhail Prokhorov) that Nets to Change Name, and May Not Use 'Brooklyn'.

And while that news drew anxiety from Brooklyn Borough President Marty Markowitz and told-you-so-scorn from Develop Don't Destroy Brooklyn, a listen to Nets CEO Brett Yormark leaves me with another impression: they're simply waiting to make a splash with a gala announcement about the "Brooklyn Nets."

It could all just be a way to generate some more buzz.


NoLandGrab: Anything that emanates from the mouth of Yormark is suspect at best, so speculating about it is an exercise in time-wasting.

Posted by eric at August 13, 2010 9:54 AM