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August 24, 2010

The Empire State Building vs. 15 Penn Plaza: the battle over views recalls Miss Brooklyn vs. the Willy B (except there were promises from FCR)

Atlantic Yards Report

After a hearing yesterday, the New York City Council is expected to vote Wednesday to approve a new, 1216-foot tower, 15 Penn Plaza, across the street from Penn Station and two blocks away from the iconic, 1250-foot Empire State Building (ESB).

The ESB's owners protest that the new tower would block a unique asset on the city's skyline--an argument that depends, of course, on perspective, as the renderings below (via the Times) suggest.

And the campaign against that new tower by the ESB's owners, on a web site and in full-page newspaper ads, sounds a little like the criticisms about the impact of Frank Gehry's Miss Brooklyn tower on the iconic Williamsburgh Savings Bank.

There are a few key differences, however:

  • in Brooklyn, there was a much stronger case against the new tower, given that Forest City Ratner promised at the start that it wouldn't block the bank's iconic clock
  • in Brooklyn, the new building would be positioned on perhaps the main view corridor for the older building
  • in Manhattan, unlike Brooklyn, the owner of the older building spent money on a public campaign to raise awareness

The view from Vornado

The view from the ESB's owners

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Related coverage...

Gothamist, Could 15 Penn Plaza Be Successful Somewhere Else?

As we mentioned before, a good 76% of New Yorkers apparently think building a 1,200 foot tower two blocks away from the Empire State Building would be detrimental to the New York City skyline. But as The Empire State Building Company's Times ad said, "There will be taller buildings in New York City...but they should merit the height with excellence." We took a look back at some recent New York history to one building that seems to be doing just that. The year was 2009, and Frank Gehry's 76-story Beekman Tower was causing quite a stir.

Developer Bruce Ratner almost had to stop the building at 38 stories due to the economy, but got the project back to its full height after negotiating with labor unions to save costs. And though the 867-foot tower is is changing the city's view of the iconic Woolworth Building (the city's tallest building from its construction in 1913 until 1930), it has not seen nearly as much criticism as 15 Penn Plaza has in just the past few days.

Posted by eric at August 24, 2010 10:51 AM