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August 16, 2010

Flashback: the ad in the Wall Street Journal pitching "Gehry's Newest Masterpiece, Building One at Atlantic Yards"

Atlantic Yards Report

Norman Oder takes a stroll down memory lane, recalling Frank Gehry's homage to haphazardly stacked milk crates.

Let's recall the May 2008 emergence of new Frank Gehry designs (first via a Daily News exclusive) of the arena block, including a new flagship tower, simply designed as B1 rather than Miss Brooklyn.

The article quoted the dutiful Gehry:

"My enthusiasm for Atlantic Yards has grown and grown until arriving at our current design, which works better with the surrounding area than it ever had before," said Gehry of new designs obtained exclusively by the Daily News.

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NoLandGrab: Yup, that just blends right in with Prospect Heights, Fort Greene and Park Slope brownstones, doesn't it?

Posted by eric at August 16, 2010 11:36 AM