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July 9, 2010
Ratner Hands Out AC Units to Residents Near Atlantic Yards
NY Observer
by William Alden
Since this story is such old news, we can only guess that someone at Forest City maybe the unnamed "assistant vice president" (assistant to the vice president?) figured he'd take advantage of the heat wave to make Bruce Ratner appear somehow benevolent.
Some residents near the Atlantic Yards construction site in Brooklyn can expect a free air-conditioning unit from their friendly neighborhood developer, Forest City Ratner.
According both to an assistant vice president at Ratner and to Joe DePlasco, the publicist who represents the developer, Ratner has been handing out AC vouchers to people who live near the construction. The effort is part of Ratner's mitigation plan; in the past such efforts have included closing roads to ease traffic related to the construction. But it remains unclear just how an air conditioner would mitigate construction woes.
NoLandGrab: We're pretty sure that Dean Street residents will attest that closing roads has not eased traffic. And it's a fair bet that construction will outlast Ratner's cut-rate AC units.
Posted by eric at July 9, 2010 10:11 AM