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July 27, 2010

Brooklyn Sports & Entertainment Announces Willis Group Holdings as a Major Partner of the Barclays Center in Brooklyn

Press Release via MarketWatch

Brooklyn Sports & Entertainment, a sales and marketing arm of the Barclays Center, today announced that Willis Group Holdings plc, the global insurance broker, has become a major partner of the planned Barclays Center in Brooklyn.

As part of its integrated marketing platform within the arena, the Willis brand will be displayed prominently as the exclusive sponsor of the Barclays Center's 38 Loge Boxes. The Willis name also will appear in all marketing and advertising associated with this premium seating, including a significant presence on Barclayscenter.com.

"Brooklyn is a great global brand that's reaching new heights with the Barclays Center. The borough has earned a storied place in sports mythology, from the heroics at Ebbets Field to being the birthplace of legends such as Vince Lombardi, Joe Torre and Joe Paterno," said Joe Plumeri, Chairman and CEO of Willis. "Willis helps manage the world's most complex risks, and we look forward to both helping the Barclays Center through its multi-faceted construction process and, when the arena is opened, to working with Mikhail Prokhorov, Bruce Ratner, Brett Yormark, Jay-Z and their team to carry Jackie Robinson's legacy forward and bring a new generation of champions to Brooklyn and New York."


NoLandGrab: Whatchu talkin' 'bout, Willis? "Carry Jackie Robinson's legacy forward?" How, exactly?

Related coverage...

Atlantic Yards Report, London-based sponsor signed for 38 four-seat loge boxes at Barclays Center; Jackie Robinson legacy invoked for Prokhorov's team

Would you believe that Russia's second-richest man would be carrying Jackie Robinson's legacy forward?

See Scott Turner's (of Fans for Fair Play) November 2005 takedown of the difference between the Nets and the Dodgers.

Posted by eric at July 27, 2010 10:03 AM