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July 11, 2010
Behind the "Best Western Arena Hotel" and its "six blocks away" location
Atlantic Yards Report
We've become used to hearing all kinds of deceptive claims made for the Atlantic Yards project, but now the management of a new hotel is trying to say that, once the Nets arena is complete, guests will be close by. Nope.
Well, the new Best Western Arena Hotel is in Bedford-Stuyvesant, but that has not stopped them from claiming proximity to Downtown Brooklyn, promoting (as in the graphic below) Brooklyn scenes at Fulton Ferry, and drawing a name from the two-years-away Atlantic Yards arena.
A press release claimed:
Located within walking distance to the Atlantic Terminal, guests have convenient access to a variety of attractions including the Barclays Center, future home for the Nets NBA team, Brooklyn Children’s Museum, Brooklyn Academy of Music, the Brooklyn Museum and the world-famous, Coney Island. Just minutes from the hotel, guests will also enjoy shopping at Atlantic Terminal Mall and Macy’s.
“Brooklyn is quickly becoming a top destination for tourists, business and leisure travelers, and with the new Barclays Center, a new sports arena for the New Jersey Nets scheduled to open in 2011, our hotel will be a great addition to the city,” said Mukesh Patel, owner of the Best Western Arena Hotel. “We are only six blocks from the new arena and the only hotel and first stop along the Long Island Rail Road, making it a convenient stay whether they're in the area for work or play.”
Um, the arena is scheduled to open in the fall of 2012.
Also, even the most generous interpretation of "six blocks"--starting at Nostrand Avenue (which should count as a half block away)--is wrong. A walker on the south side of Atlantic Avenue would have to walk seven quite long blocks (Bedford, Franklin, Classon, Grand, Washington, Vanderbilt, and Carlton avenues) before getting to the Sixth Avenue border of the arena site.
As for the Long Island Rail Road, the best arena access would be via the Atlantic Terminal stop. It would be 1.4 miles from the hotel address to the northeast corner of Atlantic and Sixth avenues, and probably about 1.5 miles to the actual arena entrance.
Short blocks in New York City are about 20 blocks to a mile, with the average for long blocks about seven avenues to a mile, the New York Times's 9/17/06 FYI column. That would make the arena hotel about 30 short blocks from the arena, or about ten long ones.
Posted by steve at July 11, 2010 2:53 PM