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June 17, 2010
Nets Basketball: First Newark, then Brooklyn ... and then the world
New Jersey Newsroom
by Evan Weiner
The NBA's worst basketball team has grandiose dreams of being the world's worst basketball team, aiming to transcend "borders and cultures and countries."
So how do you push your way onto the world stage and become a global sports brand name like Manchester United, Michael Jordan and Tiger Woods? That is the question that Irina Pavlova will be attempting to answer in the upcoming months as she leads the campaign to make the New Jersey, soon-to-be Brooklyn Nets a player on the world stage.
Posted by eric at June 17, 2010 10:08 AM