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April 5, 2010
Barclays' Bob Diamond under the gun in the UK; another look at his platitudes at the groundbreaking
Atlantic Yards Report
Norman Oder follows up on recent criticism of Barclays President Bob Diamond emanating from the UK.
The Barclays Center naming rights agreement is a savvy form of deal-making. Consider the sequence:
- The state (Empire State Development Corporation) gives away naming rights to Forest City Ratner
- Forest City Ratner sells the naming rights to Barclays
- Barclays uses the deal as a marketing platform to grow in the United States
Smart business, most likely. Public giveaway, for sure.
Posted by eric at April 5, 2010 10:11 AM