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March 31, 2010

Prokhorov, Round 2: more insight from the Bloomberg TV interview, which barely lays a glove on him

Atlantic Yards Report

Well, 60 Minutes got to him first, but Russian mogul Mikhail Prokhorov's other TV profile/long interview, with Bloomberg TV (excerpted below) and the print Bloomberg Markets/Bloomberg Business Week, is well worth watching.

Here are some of the takeaways:

  • It's possible to interview Prokhorov without a Steve Kroft grin on your face
  • It's possible to ask Prokhorov semi-tough questions but avoid bigger ones
  • Prokhorov, despite his insider connections, considers himself a "self-made man"
  • He claims not to have political power but is "just a businessman"
  • As with the Barclays naming rights deal, Prokhorov seeks to leverage Brooklyn to gain himself a platform in the United States ("we can create excellent business unit")
  • Prokhorov was well-prepped for the media blitz, calling money just "a side effect" of business and floating the same reference to Sinatra's "New York, New York"
  • Still, he claimed not to remember spending some $19,000 on lunch at Nello in New York
  • When asked about the four days he was jailed in France on suspicion of bringing in prostitutes, he didn't assert (as on 60 Minutes) that it was fun but explained he'd been in the Soviet Army
  • Prokhorov invites footage of his kickboxing workout
  • He installed a basketball court just for the sake of his Bloomberg interview
  • A basketball was strategically placed on the shelf behind him
  • The Internets--not for him; he uses neither a cell phone nor a computer
  • The more impressed by Prokhorov, the taller he is reported to be (6'7" to Bloomberg/BW, 6'8" to 60 Minutes, 6'9" to New York Magazine's Will Leitch)

On video

Below is an excerpt. Bloomberg TV offers a profile as well as a full interview, about a half-hour.

article

Related content...

Bloomberg.com, Prokhorov Interview

Click the link for video of the full Bloomberg TV interview.

Dances WIth Bears, THE CAT’S PAW AWARD No. 4 – BLOOMBERG PLAYS MIKHAIL PROKHOROV’S BALL, IS SLAM-DUNKED

Stephanie Baker and Yuriy Humber for the athletic feat of reporting Mikhail Prokhorov’s all-win business career without detecting a single foul, penalty, or loss.

Posted by eric at March 31, 2010 10:50 AM