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January 29, 2010

Times sinks toward irrelevance as it uses scarce Metro section space for Nets fluff

Atlantic Yards Report

The New York Times bungles the biggest story in Brooklyn even as it promotes its business partner, Bruce Ratner.

When I read this cutesy New York Times story yesterday headlined A Marketing Quandary: How Do You Sell a 4-40 Team? about a media event--a couple of Nets players coming to Brooklyn--I figured it would appear only online, in the CityRoom blog.

Surely they wouldn't put that fluff in the paper, not when there's real news about government accountability and Atlantic Yards, like the gap between the promised ten-year timetable and the more generous deadlines in the master closing documents.

But that 18-paragraph article appears in today's paper, headlined Straddling Two Arenas, Nets Woo Fans for Both.

Timetable issues

It contains the not-quite-inaccurate-but-imprecisely-generous statement that "the move is not expected to take place for at least another full season."

Had someone read the comment I posted early yesterday, they might have been reminded that a Forest City Ratner executive said the other night that the arena would take 28 months to build.

And construction has not yet begun.

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Posted by steve at January 29, 2010 5:17 AM