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January 11, 2010
NBA's Nets Net Haier America As Partner For Barclays Center Arena
via NYSportsJournalism.com
Here's the Nets' press release announcing the Haier sponsor deal.
Brooklyn Sports & Entertainment, an affiliate of Nets Sports and Entertainment, said that appliance and consumer electronics company Haier America has signed a deal to become a long-term partner for the planned Barclays Center in Brooklyn, NY. Financial terms were not disclosed.
Barclays Center is being planned as the new home of the NBA's Nets, which seeks to move from the Izod Center in New Jersey to Brooklyn for the 2011-12 season. Haier America joins a group of companies that have already signed on as partners for the Barclays Center, including ADT, EmblemHealth, MetroPCS, Cushman & Wakefield, MGM Grand at Foxwoods, Jones Soda Co., Phillips-Van Heusen, Anheuser-Busch and High Point Solutions. Financial firm Barclays has a 20-year naming rights deal for the arena.
OK, can they give it a rest with the "2011-2012 season" nonsense already? Their own financial documents show that ain't happening.
Under terms of the deal, the “Haier Experience Store” will be part of the Barclays Center and accessible to the public from outside of the arena during event and non-event days, enabling people to "interact with the Haier brand and its array of products." Haier will also receive a fully integrated marketing platform within the arena and will be a sponsor of the Nets.
"Haier Experience Store?" Seriously?
“The sponsorship of the Barclays Center provides Haier America with an extensive platform to promote both the Haier brand and our expansive line of innovative appliances and electronics,” Michael Jemal, chairman of the board of Haier America, said in a statement. “This opportunity aligns with our expectations for future brand growth and perpetuates the roots we are building in the local community fabric with what will be one of the most technologically advanced arenas in the nation.”
"Perpetuates the roots we are building in the local community fabric?" Who writes this stuff?
There's more here, if you can stomach it.
Posted by eric at January 11, 2010 10:55 PM