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January 22, 2010

Cheese Whiz: Kraft Sponsors Stadium Blow-Up

MediaPost.com
by David Goetzl

Talk about an explosion in marketing messages. Kraft is sponsoring the implosion of the famed Texas Stadium -- now slated for April 11 -- as it looks to plug a new version of its Mac & Cheese brand.

With the Dallas Cowboys having vacated the historic venue, the Irving, Texas city council has a $150,000 arrangement with Kraft for naming rights on the stadium's destruction.

Companies have placed their names on stadiums for years, such as the American Airlines Center in nearby Dallas, but this is believed to be a first time for an implosion.

link

NoLandGrab: How about naming rights for neighborhood destruction?

Oh, right — Barclays.

Posted by eric at January 22, 2010 5:58 PM