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November 19, 2009
My Top 10 Marketing Ideas For Winless Nets
Sports Biz with Darren Rovell
It can be argued that no team has had it harder than the New Jersey Nets.
They haven’t won a game in 12 tries this year.
They don’t have many marketable players. There’s a lack of public transportation to their arena. They’ve fully committed to leaving the market for Brooklyn and they are waiting for a new owner to take power.
To the credit of Nets CEO Brett Yormark, the team has seemingly tried everything to jumpstart attendance, from giving away jerseys that have the opposing players on them to offering $10 lower bowl tickets as part of a “10 (losses) is enough” promotion for Tuesday night’s game. On Saturday, it’s not enough that the team is playing the New York Knicks, who also are struggling, the team is bringing in Dora The Explorer to help fill the arena with more families.
I haven’t received a phone call, but if the Nets were to ask me what they should do next, here’s the list I would give them.
NoLandGrab: Once again, here's somebody giving grossly undeserved credit to Brett Yormark, CEO — not promotions director — of the worst team in the NBA. We do like the idea about signing a Globetrotter, though.
Posted by eric at November 19, 2009 5:28 PM