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November 10, 2009
Barclays Center promoters invoke borough authenticity ("Brownstone Suites") to "soften" entrance into Brooklyn
Atlantic Yards Report
Suite sales of the non-existent arena have been soft, so the marketing effort is being relaunched, with suites meant to evoke the history of Brooklyn:
The Barclays Center Showroom has been re-launched to sell suites and "to further celebrate Brooklyn and the heritage of the NETS basketball team." Among the features: "new floor-to-ceiling graphics evoking Brooklyn and its rich culture, history, and recent resurgence" plus "a historical timeline of sports and entertainment milestones in Brooklyn."
NoLandGrab: Expect the cultural and historical richness of a local TD Bank (formerly Commerce Bank) lobby.
And, of course, the Brooklyn Sports & Entertainment logo uses script that invokes the Brooklyn Dodgers.
...
What's up? Why are there Brownstone Suites and Loft Suites? Well, the Brooklyn strategy pursued by arena supporters sounds not unlike that practiced by others launching new retail and entertainment businesses like the bar Brooklyn Social, maintaining names, signage, or details from the past."New residents are using this idea of authenticity to soften their entrance into Brooklyn," said former Brooklynite Jonathan Silverman, now at the University of Massachusetts-Lowell, at the Dreamland Pavilion conference last month.
Posted by lumi at November 10, 2009 6:54 AM