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November 16, 2009
At (up to) 94% discount, Nets try to fill seats with "10 is enough" promotion
Atlantic Yards Report
It would be tough enough to fill seats at the Izod Center for a midweek game against a non-marquee opponent, but the New Jersey Nets are also winless, at 0-10 (albeit coming quite close a couple of times).
So Nets CEO Brett Yormark (aka "Yormarketing genius") has devised a "10 is enough" promotion, offering all lower level seats for $10 when the Nets plays the Indiana Pacers on Tuesday.
Deep discount
Some of those seats have a face value of $175, so that's a 94% discount.
Related coverage...
NetsDaily, Nets Marketing a Losing Streak
There’s always a new chapter in Brett Yormark’s marketing playbook. There was Chinese dragon dancing; a “snowbird” ticket exchange with his twin’s lousy hockey team; reversible jerseys (sans paper bag headgear); Rent-a-Net for $25K; etc. Now, he’s promoting the team’s losing streak, offering $10 (Get it?) tickets to Tuesday’s Pacers game under the banner, “10 is Enough!” How about “Enough is Enough?”
Posted by eric at November 16, 2009 11:25 AM