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October 29, 2009
The Name Game
Nets Daily
Ever since Bruce Ratner decided to buy the Nets, it has been “all about Brooklyn”. The most commonly told story about the origin of the “Brooklyn Nets” is that Brooklyn Borough President Marty Markowitz called Ratner and practically begged him to buy the team and move it to a new arena at the same intersection the Dodgers had planned to move 50 years earlier (before abandoning the borough for Los Angeles).
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Now, with Mikhail Prokhorov about to purchase 80% of the team and 45% of Barclays Center, the question is whether “Brooklyn Nets” is still the plan. The team, it should be noted, also registered the trademarks for “New York Nets” and “NY Nets” the same day it registered “Brooklyn Nets”.More to the point, a number of people last week received a curious email. One of them forwarded it to us. It read:
I am consulting for the (prospective) new owners of the Nets basketball team… and am doing a quick survey.
EVERYONE’S perspective is helpful (basketball fan, non-basketball fan, NY’er, non-NY’er…)
After the team’s move to Brooklyn, which NAME would you choose?
A) Brooklyn Nets B) NY Nets C) Brooklyn “other” D) NY “other’
NoLandGrab: We're still diggin the "Brooklyn Nyets."
Atlantic Yards Report, With a (presumptive) new owner, is "Brooklyn Nets" name still up in the air?
Could Prokhorov want the New York moniker? Maybe. But isn't Brooklyn still a brand with huge potential (if the project ever gets over the legal and financial hurdles)?
And if Brooklyn were dropped, Borough President Marty Markowitz would positively plotz--not that the name is his call. And Forest City Ratner would have to explain away that flier they sent back in 2004.
Posted by lumi at October 29, 2009 8:49 PM