« Obama silent on Atlantic Yards | Main | NY Lawyers Working Deal to Bring NBA to Brooklyn »
October 1, 2009
NJ Nets land 10 new sponsors, renew 20 others
Associated Press, via USA Today
By Tom Canavan
Atlantic Yards overdeveloper Bruce Ratner really knows how to ruin a good thing. If you're against the project you now gotta think twice before eating Pirate Booty? A-a-a-a-argh!!
The New Jersey Nets have renewed deals with 20 corporate sponsors and signed agreements with 10 new partners in moves that will generate $4.5 million annually.
Nets chief executive officer Brett Yormark announced the signings on Wednesday, a day after the NBA team opened its training camp.
The renewals, which include deals with major sponsors McDonald's, Wrigley's, Vonage, LG, and Canon, are worth more than $3 million annually, Yormark said.
The 10 new sponsorship agreements with Mars, Zappos.com, LTJ Arthur, MetroPCS, CURE Auto Insurance, Electronics Expo, the Fontainebleau Miami Beach, Hotelplanner.com, Lucky Strike Lanes and Pirate's Booty snack food are worth $1.5 million per year.
Yormark expects to announce deals with five or more new sponsors in the next two weeks.
Posted by lumi at October 1, 2009 7:30 AM