« Thompson vs. Avella on Atlantic Yards, affordable housing, and CBAs | Main | Nets CEO Yormark predicts financing wrapped up in 45 days, arena in "11-12 season" »
September 9, 2009
Nets Leading the Way?
Hoopsworld
By Alex Raskin
According to the Sports Business Journal, PNY Technologies—a New Jersey-based flash drive manufacturer—has struck a deal with the Nets to put their logo on the team's practice jerseys. In doing so, the Nets became the first NBA team to sell ads on any of its uniforms.
...
The financial issues of moving a franchise in this economic climate may have pushed the Nets to sell ads on their practice jerseys, but that doesn't mean they're not starting a trend. And if the league permits, don't be surprised to see logos on game uniforms as well.Could Devin Harris end up looking like Ricky Bobby?
Who knows? [Nets CEO Brett] Yormark spent six years at NASCAR before Ratner hired him in New Jersey.
Posted by lumi at September 9, 2009 5:02 AM