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September 3, 2009
Iannazzone: Nets' giveaway not a good fit
NorthJersey.com
by Al Iannazzone
The Record's Nets' beat reporter is not a fan of the team's reversible-jersey promo.
The concept is interesting and innovative, but shows how bad things are in sales and that trying to create a home-court advantage isn't as important as making sure people are in the seats.
That's part of the sales department's job and no one works harder than people in the Nets' organization at trying to stir interest, which isn't easy in this economic climate and with outside expectations of the team lower than they have been in more than a decade. But as bold and creative as this plan is, there's also something fundamentally wrong with it.
Posted by eric at September 3, 2009 10:21 AM