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August 2, 2009
NetsDaily Off-Season Report #16
Nets Daily
This item by NetIncome mentions how references to "New Jersey" are being dropped as a way of "regionalizing" the team, though New Jersey fans will likely consider this a betrayal. Also interesting is the observation that the domain name "Brooklynnets.com" was already taken by someone outside of the Nets organization.
New York Nets
We were intrigued by Brett Yormark’s admission this week on ESPN 1050 that the Nets are dumping all sorts of New Jersey-tainted links. They started with the uniform shorts, removing that “NJ” triangle, then they replaced “New Jersey Nets” on their stationery with “Nets Basketball”, scrubbed references to New Jersey off the IZOD Center floor and most recently and most significantly erased “New Jersey” from road uniforms, opting for the red “Nets” uniform jersey. They’re selling out, those red jerseys, said Yormark.
All of it, he noted, is part of regionalizing the team in anticipation of the move to Brooklyn. The team even hinted at one point that they might change the name of the team from “Nets” to something more Brooklyn in character, although they seemed to have stepped away from that. Yormark is on the record as saying the team will be called “Brooklyn” somethings. Certainly, they’re prepared, marketing-wise, for the Brooklyn Nets. Ratner’s organization holds the rights to brooklynets.com (note the one “n” and that brooklynnets.com is held by an opponent to Atlantic Yards.)
The Nets are prepared to go all the way with their regionalization, if need be. They hold the trademark rights for “New York Nets” and “NY Nets” and have since Ratner bought the team updated them along with the “Brooklyn Nets” and “New Jersey Nets” trademarks (as well as “Brooklyn Basketball”, “Brooklyn Hoops”, “Brooklyn B-Ball”.) “Brooklyn Sports and Entertainment”, the unit that will run Barclays Center or at least book it has a trademark and a logo, based on the old Dodgers script. Expect to see more of that.
Posted by steve at August 2, 2009 8:36 AM