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August 13, 2009
Community cohesion? Plan to offer reversible jerseys irks Nets fans
Atlantic Yards Report
More genius marketing from the New Jersey Nets' marketing geniuses.
The long goodbye to New Jersey for the Nets, at least two more seasons (and likely three, and perhaps never), is continuing to take its toll, as the Brett Yormark-led front-office comes up with ever-more creative promotions that distance the team from its home state.
The team's new inducement to fans--buy a couple of ten-game packages and get reversible jerseys with opposing teams' stars (plus four weeks of the NY Post!)--is generating much derision.
Click thru for a sampling of that derision.
NoLandGrab: We just have to say that we feel really, really sorry for Rod Thorn. Bruce Ratner and Brett Yormark have turned the not-so-long-ago championship-contending Nets into a circus act.
Posted by eric at August 13, 2009 6:31 PM