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July 8, 2009
Barclays buys rights to Atlantic Avenue-Pacific Street station name
The Times (UK)
By Christine Seib
Barclays, which is keen to develop its brand in the US, has paid to have its name added to one of the busiest subway stations in New York in the first deal of its kind.
Atlantic Avenue-Pacific Street Station in Brooklyn will have Barclays added to its already lengthy moniker after the British bank paid more than $300 million (£185 million) for the naming rights to a nearby sports stadium — the 18,000-seat Barclays Centre.
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The change will not come into effect until the stadium opens in 2012. As part of its deal with Barclays, Forest City Ratner, the developer of the venue, threw in the naming rights to the station.
Posted by lumi at July 8, 2009 4:36 AM