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June 24, 2009
Today Barclays-Atlantic Avenue, Tomorrow Disney-Times Square? MTA "Very Open" To Selling Subway Naming Rights
Runnin' Scared [The Village Voice blog]
By Neil deMause
That resounding "Ewwwww!" you heard emanating from Brooklyn was the sound of locals discovering that as part of Bruce Ratner's revamped deal with the MTA for the Atlantic Yards site, he's set to get naming rights to the Atlantic Avenue subway station. If it's approved by the MTA board tomorrow as expected, the new station name — which as Ben Kabak notes at Second Avenue Sagas would bear the unwieldy moniker "Atlantic Avenue/Pacific Street/Barclays Center — would presumably be put in place once Ratner's new basketball arena opens, which is set to happen any century now.
The NY Times, M.T.A. Sells Naming Rights to Subway Station
Posted by lumi at June 24, 2009 4:51 AM