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June 22, 2009
New Jersey Nets' CEO and Ellerbe Becket Principle Respond to Atlantic Yards Critics
Media Bistro gags on NJ Nets CEO Brett Yormark's "empty PR:"
Thanks to a tip from our friend Kristen Richards over at ArchNewsNow, we found our way over to this extended piece where Brett Yormark, CEO of the Nets and Bill Crockett, Ellerbe's principle on the project, were busy defending the decision and the new plans, explaining how great this all will be for Brooklyn in the end and Yorkmark saying things like "We're going to brand Brooklyn in a big-time way." Though outside of naming the two levels in the building "Brownstones" and "Lofts" (ugh), moving the entrances to street level, and building a practice facility next door, there's not a lot of explanation as to why this is going to be so great for the area -- it seems like just coasting on enthusiasm and hoping no one catches on. Ooh, maybe they could paint a couple of quick murals showing Brooklyn's famous moments in history? Or have "authentic New York hot dogs"? That stuff always works in every single other city in the world.
NoLandGrab: It's worth mentioning that the image posted on MediaBistro is of a previous Frank Gehry-designed version of the project, not Ellerbe Becket's design.
Posted by lumi at June 22, 2009 5:53 AM