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June 24, 2009
Atlantic Yards, Metaphorically Speaking
Noticing New York
NNY's Michael D.D. White searches for just the right term to describe Atlantic Yards. Is it a zombie? A possum? Dracula? Click through to find out.
Finding the right metaphor to describe Atlantic Yards can be edifying and, at the same time, a challenge. Recently, ESDC head Marisa Lago formulated the metaphor of Atlantic Yards as a kitchen renovation. We found that her metaphor adapted quite well for our purposes. (See: Monday, June 1, 2009, Negotiating With Your Contractor: The Atlantic Yards As Kitchen Renovation Metaphor.)
It is not so clear that Ms. Lago herself had success with the metaphor because exactly one week after she coined it she was let go from ESDC after having served barely nine months in her position.
...We noticed that Develop Don’t Destroy was recently offering a new metaphor, describing Atlantic Yards as a “Zombie Project.” (See: Nets, Ratner, Yormark Desperately Trying to Market Zombie Project, posted: 6.04.09.) The idea behind that, of course, is that the strange political forces that keep re-animating Atlantic Yards don’t seem to recognize when a natural death and permanent grave rest under the lilies is appropriate.
Posted by eric at June 24, 2009 10:45 AM